Archive for the marketing tips Category

Distributing the Marketing

sep 23 2009 marketing chiq montes

Distributing the Marketing

Distribution channels are a good thing. Having a lot of them is essential to both sales and marketing. For sales, the reasoning should be obvious. If products have a limited avenue through which customers can acquire them – say, they can only get Fat Wallet stuff at a specific retail chain that has limited stalls [...]

Modern Ways to Use Testimonials

sep 23 2009 marketing chiq montes

Modern Ways to Use Testimonials

While they have always had value when it came to public relations, marketing, and advertising, the Internet has managed to make testimonials more important than ever before. It seems like every website that is trying to conduct business – from the online equivalents of retail giants like Best Buy to the more niche cinemassive.com – [...]

How to Create Loyal Customers

sep 23 2009 marketing chiq montes

How to Create Loyal Customers

A friend of yours happened to mention about how he struggled to keep his business going despite the economic catastrophe a few years back. He searched far and wide for lending banks and companies, among which was shorttermloans.org.uk. He needed help in financing his business, as he didn’t want to risk having to cease its operations. [...]

Zeroing in on the Target Market

sep 23 2009 marketing chiq montes

Zeroing in on the Target Market

The importance of aligning your value proposition with your target market can never be overemphasized. That being said, your prospective audience must be defined clearly in the marketing strategy. For businesses, refocusing and revisiting their targets is not unusual especially if it was not defined clearly in the early phase of their companies. A good [...]