sep 23 2009 marketing chiq montes
Sales and marketing don’t like each other. Most businessmen don’t know this, but it is a grim truth that will rear its ugly head in a large enough enterprise. Fortunately, that doesn’t always hinder their ability to get their respective jobs done, nor does the existence and success of one invalidate the other. In many [...]
sep 23 2009 marketing chiq montes
As an audiophile gear purchases are aimed at UPgrades, where SIDEgrades – buying gear of similar overall performance but perhaps better price-performance ratio, but just of a different flavour – are discouraged, and DOWNgrades are only done when “scaling down” from an uber-complex audio chain, it’s hard to imagine going back for gear that, while [...]
sep 23 2009 marketing chiq montes
Marketing is putting the right product in the right place at the right time, for a right price. It centers on the satisfaction of the customers’ wants and needs so that you can generate sales. But successfully securing a deal with your client is only the last phase of the marketing process. Two more phases [...]