Archive for the advertising strategy Category

Selling the Need for Safety and Comfort in the Bedroom

sep 23 2009 marketing chiq montes

Selling the Need for Safety and Comfort in the Bedroom

Comfort, relaxation, and rest – these are a few reasons people need their bedrooms. Can you really relax when you enter a room with violently dueling colors and mismatched furniture? For the individual to be truly able to rest, the atmosphere in the room plays a big role. These are facts that any furniture or [...]

Using Business Networking As a Marketing Tool

sep 23 2009 marketing chiq montes

Using Business Networking As a Marketing Tool

When in business, it pays to network. This is an often understated practice, even though anyone who has ever written advice on how to run a business has mentioned it at least once. It is hard to say that people advocating entrepreneurial networking are lacking. What may be considered lacking, however, would be the ones [...]

Underscore your Product’s Benefits and Features

sep 23 2009 marketing chiq montes

Underscore your Product's Benefits and Features

Products sell because of good marketing and a solid sales pitch. Good marketing and sales pitches come from people who understand the product. No, I don’t mean knowing exactly why things work the way they do or what part performs what function. Understanding the product involves knowing what it does, how well it does it [...]