The (Expensive) Consequences of Marketing Audio Tech
sep 23 2009 marketing chiq montes
As an audiophile gear purchases are aimed at UPgrades, where SIDEgrades – buying gear of similar overall performance but perhaps better price-performance ratio, but just of a different flavour – are discouraged, and DOWNgrades are only done when “scaling down” from an uber-complex audio chain, it’s hard to imagine going back for gear that, while [...]