Archive for May, 2010

Zeroing in on the Target Market

sep 23 2009 marketing chiq montes

Zeroing in on the Target Market

The importance of aligning your value proposition with your target market can never be overemphasized. That being said, your prospective audience must be defined clearly in the marketing strategy. For businesses, refocusing and revisiting their targets is not unusual especially if it was not defined clearly in the early phase of their companies. A good [...]