Jul 31 2012 marketing tips bestmarketstrategy
Distribution channels are a good thing. Having a lot of them is essential to both sales and marketing. For sales, the reasoning should be obvious. If products have a limited avenue through which customers can acquire them – say, they can only get Fat Wallet stuff at a specific retail chain that has limited stalls [...]
Jul 31 2012 marketing tools bestmarketstrategy
Business is a cyclical thing. There are times when things are on the upside, doing well and raking in the revenues. On the other hand, there are also times when things are down. Don’t expect air conditioners and coolers to be on the top of people’s “to-buy” lists during the winter, or sales caused by [...]
Apr 3 2012 marketing ideas bestmarketstrategy
Sales and marketing don’t like each other. Most businessmen don’t know this, but it is a grim truth that will rear its ugly head in a large enough enterprise. Fortunately, that doesn’t always hinder their ability to get their respective jobs done, nor does the existence and success of one invalidate the other. In many [...]
Feb 13 2012 marketing tips bestmarketstrategy
While they have always had value when it came to public relations, marketing, and advertising, the Internet has managed to make testimonials more important than ever before. It seems like every website that is trying to conduct business – from the online equivalents of retail giants like Best Buy to the more niche cinemassive.com – [...]
Jan 29 2012 marketing ideas bestmarketstrategy
As an audiophile gear purchases are aimed at UPgrades, where SIDEgrades – buying gear of similar overall performance but perhaps better price-performance ratio, but just of a different flavour – are discouraged, and DOWNgrades are only done when “scaling down” from an uber-complex audio chain, it’s hard to imagine going back for gear that, while [...]
Dec 11 2011 advertising strategy bestmarketstrategy
Comfort, relaxation, and rest – these are a few reasons people need their bedrooms. Can you really relax when you enter a room with violently dueling colors and mismatched furniture? For the individual to be truly able to rest, the atmosphere in the room plays a big role. These are facts that any furniture or [...]
Sep 15 2011 marketing tips bestmarketstrategy
A friend of yours happened to mention about how he struggled to keep his business going despite the economic catastrophe a few years back. He searched far and wide for lending banks and companies, among which was shorttermloans.org.uk. He needed help in financing his business, as he didn’t want to risk having to cease its operations. [...]
Sep 6 2011 advertising strategy, marketing tools bestmarketstrategy
When in business, it pays to network. This is an often understated practice, even though anyone who has ever written advice on how to run a business has mentioned it at least once. It is hard to say that people advocating entrepreneurial networking are lacking. What may be considered lacking, however, would be the ones [...]
Nov 5 2010 Branding bestmarketstrategy
When the Internet became a popular place for people to congregate, it changed the face of marketing forever. Before, a successful marketing campaign required companies to maintain a geographical, physical presence around their target consumers. They had to physically print phone book advertisements, flyers, and leaflets. They had to get their advertisements sent out to [...]
Sep 22 2010 marketing tools bestmarketstrategy
It is said that if you know your enemy and know yourself, you will not be imperiled in a hundred battles. When Sun Tzu wrote the above words, he spoke of warfare and combat. When modern marketing people reference it – or any other part of his book – they speak about business. In business, [...]